Marketing Management For The Service Industry Marketing Essay

Marketing Management For The Service Industry Marketing Essay Marketing analisys is a fundamental tool in constructing successful business. Understanding the market and where the firm is positioned helps to identify various factors that can influence company and its clients in order to figure out the feasibility of the product, distinguish project or possible evolution (Morgan, N., Pritchard, A. 2004). Therefore companies tend to adapt their approaches on business to the marketing environment. This report is the analysis of promotional strategy of the property described in the case study:  «Golden Arch Hotel: McDonalds Adventure in the Hotel Industry » from different perspectives. It discusses the examples of additional 3Ps of the Marketing Mix model, determines PEST and SWOT analysis, indicates the value that is created by this particular organization and evaluates the positioning concept of the firm. All discussed ideas are supported with examples from the case study, and some other theoretical information. Such are critically analysed and presented according to different methods of analyses. 2. Findings, Results and Analysis 2.1. Question 1 Explain the additional 3 Ps of the 7 Ps model and illustrate with examples from the case study. Analyze and explain how each one of those characteristics is important in the success of the Golden Arch Hotels. (written by Jae Woo Martin Jeong) Generally speaking, 7Ps marketing mix tools have become more and more important since the traditional marketing tools 4Ps were not enough to give a frame work for thinking of marketing and planning marketing strategy especially for service industries (Wilson and Gilligan 2005, p. 6). The additional 3Ps consisting of People, Process and Physical Evidence will be distinctively explained bellow with the examples from the case study and a simple graph of them will be shown on Appendix 1. People The first dimension of the expanded marketing mix is People. It indicates individuals who are directly and indirectly involved in providing customer satisfaction (Blythe 2009, p. 16). Golden Arch Hotel was running its hotels under the motivational job rotation principle according to the McDonalds restaurant philosophy, which aims to implement the consistent service standards for all the tasks. This was not only to bring customers satisfaction but also to produce synergy effect during the peak seasons by assigning employees to different positions and tasks (Michel 2005, p. 3~4). Process The second dimension is the Process, which is about how the product or service is delivered to clients to please them (Wilson and Gilligan 2005, p. 534). Golden Arch Hotel was giving high priority on cleanliness of the rooms by adopting McDonalds service standards (Michel 2005, p. 3), which is one of the most crucial factors for the guests satisfaction. Another distinguished process of Golden Arch Hotel was the hotels 24 hours operated McDonalds restaurant (Michel 2005, pp. 3). 24 hours food and beverage service was very unusual to find in Switzerland, however, it enabled both in-house and drive-through guests to get the meal at any time of the day. Physical Evidence The last dimension is Physical Evidence, which means the tangible proof of a service, such as: environmental surroundings of the products and services, ambient elements and everything that can be communicated how service has been delivered (Jeong, 2004). In the case of Golden Arch Hotel, it seemed to focus more on the guest rooms than any other hotel with facilities for guests comfort. Its efforts were proved by implementing in-room high-tech facilities such as electronic key, internet access and other computer facilities and investing large amount of money to accommodate oversized beds. Furthermore, it was also offering meeting rooms that could be flexibly transformed according to the numbers and the needs of the customers. In the case study about the Golden Arch Hotel, the important and undeniable role of additional 3Ps in the marketing mix tools are stated fairly clear through Golden Arch Hotels competitive advantages towards its competitors. That is because of the precise and reasonable use of marketing mix tools of the hotel management. 2.2. Question 3 The SWOT analysis is useful in creating a strategy that helps a business distinguish itself from its competitors. Why did the McDonalds decide to enter the hotel industry? What were the companys strengths that they hoped to transfer into this new venture? Were they able to do this? Why or why not? (Written by Diogo Pessoa e Costa) McDonalds Corporation decided to enter the hotel industry in the early 2000. This was part of a diversification strategy, which is proven way of generating new growth and to try to avoid complete market saturation. Another important reason was that the chairman of McDonalds Switzerland, Urs Hammer, came from an hotelier background and his knowledge and experience in the business was valued in taking over such a project. He firmly believed that the sharing of knowledge between the different restaurants would permit the emergence of new services or products. A SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or a business venture. It involves identifying the internal and external factors that are favorable and unfavorable to achieve specific goals and objectives. McDonalds hoped to transfer several of their strengths into this new business. These strengths included the fact that they provided fast and friendly service. The hotel crew would therefore consist of a permanent employee pool that could implement the consistent service standards for every task in order to better serve the guests. High focus was given to the interior design and layout of the hotel as well as room cleanliness and comfort. The firm also used their decent relationship with their suppliers and local communities as a marketing strong point to restore their image after several discoveries of unsanitary practices in McDonalds restaurants. Several weaknesses were found into this new adventure. First of all, one of McDonalds biggest problems had to do with their positioning statement. A four-star hotel in Switzerland means luxury therefore it did not match McDonalds brand image at all. Also, most analysts were not very convinced that this expansion fit well with the corporations overall strategy. This was just a test and there was no real possibility of penetrating other important markets. By examining customer feedback, you can clearly identify the hotels main weaknesses. The only food available was McDonalds and since the hotel was relatively isolated, you had almost no possibility of eating somewhere else. Also, the staff did not prove to be so friendly and some guests felt the hotel was odd and did not like the atmosphere created by the design. Finally, the brand name Golden Arch was not chosen carefully since the two words do not translate well into the German language. By identifying the different opportunities, you realize that the hotel has a great potential for success but unfortunately, it is not being used to the best of its capacity. Since the Golden Arch was an airport hotel, it could negotiate contracts with airlines or surrounding large companies in order to retain market share for layovers. Due to its proximity with the Zà ¼rich Messe and the Autobahn, the hotel could put in place an efficient marketing strategy that would also attract Frequent Individual travelers coming from all around the world. The threats involving such a project come from the hard competition surrounding hotels in Zà ¼rich. McDonalds had to compete with well-established hotel chains such as Mà ¶venpick, Hilton, and the Accor Group. Several of this hotels had a fine dining, had larger meeting rooms, and were situated either closer to the airport or to major business centers. Within three years, the 7500 hotels rooms in Zà ¼rich were to be supplemented by around 3000 more rooms. The danger was that the market was reaching over-capacity and this would have negative consequences for the Golden Arch and the surrounding hotels, both in terms of occupancy and ADR. Another threat was the fact that the Swiss Human resources were drying out. Nobody wanted the do the simple and dirty jobs (except for foreigners) and it was almost impossible to find chefs or front office personnel. This conditions favored labor piracy. 2.3. Question 4 According to theory, what is value and how is it created by a hospitality organization? How does the Golden Arch Company attempt to create value for its customers? Did they succeed? Illustrate with examples from the case study. (Written by Malgorzata Szal) (references?) Hospitality companies strategies nowadays are continuously developing through new trends and fashions that are instituted by people globally. They try to create new and innovative marketing strategy to give their brand a significant meaning. In this industry, clients satisfaction is the most important objective, therefore companies invest in their benefits and values in order to keep their promises by delivering successfully. Due to this process, people are able to differentiate one brand from one another and as well decide which company offers the most for them. Every potential guest possesses different values, which are determined by factors such as culture, traditions, birthplace and family status. Hotels around the world try to attract and satisfy the biggest part of their market target by researching, understanding and analyzing their needs and consequently provide them with what they desire. Because of that, value is mostly created through packages, which means products are mixed and sold together with service provided. Usually they include accommodation, food and entertainment. Such combination increases significantly the value of the service products. Once we understand the fundamental laws of the physical and social world, we can analyze, plan and control them (Smart, 1992) Golden Arch Company before reaching standards of four stars hotels had analyzed all customers needs. As they decided to attract businessmen their design was focused on this type of guests. They provide many benefits to create value for their client which are presented in physical evidence part of Appendix 1. Bith hotels of Golden Arch company can be accessed easily. People traveling by car can use the underground parking or above ground parking and eat in their McDonalds restaurant, open 24 hours which is unusual in Switzerland. The hotels designers tried as well to improve guests satisfaction by creating a unique layout of the building and to give an impression of larger rooms by placing the bathroom behind a glass door, which unfortunately raised complaints and the doors had to be replaced. All the managers and employees were determined to succeed and they delivered. Their occupancy rate is not high but the hotel started to make profit from the first month of its operation. Unfortunately, the rate of returning guests is very low. People are not satisfied of the whole concept of a four star hotel run by McDonald Company. Daniel Deutscher, the owner of DEKA Treuhand was very surprised when he heard of this investment. It is hard to believe and imagine the McDonalds hotel to achieve four stars. There are standards that are hard to cover. Some guests complaints were about the service quality in the front desk saying it is very poor (Michel 2005, p. 7) and about the bad decoration of the lobby, bar or even the bedroom influencing the atmosphere (Michel 2005, p. 6) Golden Arch Company tried to combine its well known fast food brand image of McDonalds with four-star luxury hotel brand. According to the figures shown in exhibits in the case study, this idea has not been a success as forecasted. 2.4. Question 5 Explain the concept of Positioning and describe how The Golden Arch Hotel was positioned in this very competitive market. What market segments was the hotel hoping to reach? Did the company succeed? Why or why not? (Written by Kateryna Krupka) Positioning is defined as  «arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the mind of consumers » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). According to the same authors, such has to be designed taking in consideration customer value differences, and therefore either increasing the benefits of the product, either decreasing some of its costs. As it is described in the case study, it was decided to position the Golden Arch Hotel as a 4-star property with luxury service and some business facilities. The hotel most probably attempted to reach the customers, coming from the airport for a night stay, as well as wealthy business people with a need of advanced comfort, coming for the meetings or conferences. However this appeared to be done unsuccessfully due to some factors, analysis of these is provided onwards. One of the most significant issues in regards to a hotel property is dining facilities. In discussed case McDonalds restaurant was the only place for the guests to eat, which might be enough for the people who are staying overnight, but seem to be not acceptable for the customers who stay longer. Furthermore, if the aimed customer was expected to stay some days entertainment facilities should have been provided, but this was not the case. Another important point is that Golden Arch had some of the additional facilities such as conference rooms and beds that modify their position, but did not fulfill some of the basic needs of its customers. One of these is need of food and drinks, as it was discussed before. The other one is safety need that was not fulfilled due to hotels location close to the large avenue and small amount of people around. However, according to one of the quests, the prices for the rooms were of high range. This also signifies that wealthy people were aimed to be attracted. Meanwhile guests were complaining about not getting immidiate service, having to ring the bell for the receptionist to come, as well as to ask for the possibility of having rooms sold at a better rate. Furthermore there was a situation decribed when the guests were clearly at the position of cheaper  «post 9pm walk-in » rate, and were not told that such posibility exists. Moreover these costomers were told to buy three rooms for five people at the full price. Clearly such suggestion did not satisfy their expectations. This attitude towards clients damages reputation of the property and affects its positioning in a negative way. Thus, it can be generalized, that all the details in the product have to coinside with the image drawn by positioning. Additionaly, inside the rooms there were many signes indicating that the hotel belongs to McDonalds company, however from outside this was not the case. According to the appendixes of the case ctudy, the logo of the hotel is different, and the name does not have  «McDonalds » in it, moreover, it is silently located by the side of the road. These should probably be done vice-versa, as the signs and logo might attract the guest to the property from outside and seem not to be needed inside of the rooms in such quantity. It it suggested that  «If the company promises greater value, it must then deliver greater value » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). Failure of compliance of this is probably the reason of unsuccessful positioning of the Golden Arch brand. The image, ambiance and service are seem to be transfered from the McDonalds restaurant insted of being developed specifically for the hotel. Nevertheless McDonalds brand statement is  «Everyday affordability » (MacDonald 2008) and the Golden Arch meant to be luxury, however these two types of brand do not normally attract the same market. Therefore some issues were not addressed properly, such as fulfilling basic needs of the guests, selling accommodation at a price that corresponds the level of its facilities and providing appropriate service. 3. Conclusions In a competitive marketing environment, located close to Zurich airport and A1 highway, Golden Arch hotels seemed to be successfully at implementing McDonalds service standard into their hotels, high-tech facilities and unique design features. These were enforcing the image of the property and helping to sell its services. However poor customer satisfaction as well as improper positioning led to destruction of the brand image in the minds of clients. After the analyses were done, it was recognised that there are some changes that should have been done by the company in order to improve such situation. Firstly the company should have re-evaluated its service standards before implementing to the luxury segment. Secondly, they should have implemented impactive service audit program. Furthermore they could have matched the design with the class of hotel and type of customers. Finally, the hotel should have either repositioned itself as a lower-class property, either added some facilities that match 4-star range, such as, for example, one more restaurant. 4. Appendixes Appendix 1 (Michel, S. 2005)

Chaucers View of Women Exposed in The Canterbury Tales Essay -- Geoff

Often, the most memorable female characters are those who break out of the stereotypical â€Å"good wife† mold. When an author uses this technique effectively, the woman often carries the story. In Geoffrey Chaucer's Canterbury Tales, he portrays the Wife of Bath, Alison, as a woman who bucks the tradition of her times with her brashness and desire for control. Chaucer effectively presents a woman's point of view and evokes some sympathy for her. In the author's time, much of the literature was devoted to validating the frailties of women. However, in this story, the Wife is a woman who has outlived four of five husbands for â€Å"of five housbodes scoleying† (P50) is she. She holds not her tongue, and says exactly what she thinks, even if she contradicts others, even Jesus. For in the Bible it states that Jesus â€Å"Spak in repreve of the Samaritan:/‘Thou hast yhad five housbondes,' quod he,/‘And that ilke man that now hath thee/Is nat thyn housbonde'† (P16). Despite this quote from the holy writ, the Wife states that ther are no other arguments â€Å"Eek wel I woot he [Jesus] saide that myn housbonde/Sholde lete fader and moder and take me,/But of no nombre mencion made he [Jesus]--/Of bigamye or of octagamye† (P30). She maintains her position and dismisses the one contention in the Bible by stating in relation to the above quote â€Å"Wat that he mente therby [she] can nat sayn,/But that I axe why the fifthe man/Was noon housbonde to the Samaritan?/How manye mighte she han in mar...

Margarine Tub Essay

Investigate how the mass will affect the distance travelled by a weighted margarine tub when it is propelled along a runway by a stretched rubber band Planning A Hypothesis I predict that as the mass of the margarine tub increases, the distance travelled by the tub will decrease. I think this because as the mass increases the surface friction will also increases; this increased friction will cause the object to slow down and stop quicker and therefore in a shorter distance. The formula for kinetic energy is: Kinetic energy = mass x velocity squared. When any mass is propelled along a runway, it travels a certain distance. When the mass is heavier then travels a shorter distance, and when it is lighter it travels a longer distance because of the forces acting on it. It will also travel a longer distance because of the increased momentum. I expect that the graph will not be a straight line because of the velocity squared part of the formula; this will vary the gradient of the line of best fit. The gradient will change because you are not multiplying the velocity by a constant, but by itself so the larger the velocity, the more the number will increase by when squared. This is why the gradient is steeper at the start of the graph. Variables Controlled variables: The controlled variables here are the length that the rubber band is stretched at, and the distance from the floor till the beginning of the runway. Independent variable: The independent variable here is the mass of the margarine tub because I want to see how the mass affects the distance traveled. Dependent variable: The dependent variable here is the distance travelled by the margarine tub. Expected results Mass (g) Distance travelled (cm) Â  15 Planning B Apparatus 1. One elastic band- to propel the object off. 2. A meter ruler- to measure the distance travelled. 3. A margarine tub. 4. Sand- to vary the mass of the object. 5. A stool- to hold the elastic band. 6. Scales- to measure the mass of the margarine tub. 7. A measurement sheet- to measure how far I pull back the elastic band. 8. A smooth surface- to carry out the experiment on. Method To investigate how mass affects the distance travelled by a projectile when propelled of an elastic band; I am going to experiment with a margarine tub filled with sand. I will vary the amount of sand I put in the tub to create different masses; I will use masses 50g to 500g, experimenting every 50g. I decided on this range because it will produce a large range of results which can be easily analyzed and plotted on a graph. I will stretch the elastic band around two of the legs of the stool; this will hold the elastic band taught, so I can propel the tub off of it. I will stand the stool on a large sheet of paper with centimetre measurements on it running in the direction of the elastic band; so I can measure, in centimetres how far I pull back the tub on the elastic band. I will measure from the base of the tub to make it more accurate. I will position the 0 end of the ruler at where I pull back the tub and elastic band on the measurement sheet, this way I will be measuring the complete distance travelled by the projectile. I will measure from the same end of the tub when I pull back the elastic band and when I measure how far it has travelled. I will measure to the nearest centimetre because it is the most appropriate degree of accuracy, and I will measure across with another ruler to make the measurement readings more accurate. I am using a measurement sheet rather than a Newton metre to measure how far back I pull the elastic band, because the Newton metre only went up to 10 Newton’s and this force didn’t pull back the elastic band far enough to propel the projectile a suitable distance to measure. This would make it hard for me to collect an appropriate range of accurate results. I need to make sure I don’t stretch the elastic band too much that I reach the elastic limit of the elastic band. If I do stretch the band beyond its elastic limit, as stated in Hooke’s Law, the elastic band will behave inelastically so it won’t return to its original shape. Data Collection Mass (g) Distance Travelled 1 (cm) Distance Travelled 2 (cm). Distance Travelled 3 (cm) Average (cm) The table above shows my results; I measured to the nearest half centimeter whilst I was collecting my results and worked out the average to the nearest millimetre. As you can see there is an anomaly, (81 cm for 50 grams) you can tell this is an anomaly because it is almost double of the other two experiments. This anomaly will make a difference to the average, so I will not include it in my final graph. Data Processing This graph shows my results and the anomaly, I plotted the points using the averages. The point at 50g is higher than it should be, so there must have been a factor which affected this result when I was doing my experiment. This graph does look similar to my expected graph that I explained, and this shows that my prediction was correct. I took out the anomaly from my table and then calculated the average of 50g using the first two results of the 50g experiment. I then plotted another graph, but this time without the anomaly: The trend in the graph shows that as the mass of the margarine tub increases, the distance travelled by the tub decreases. This is correct because as the mass increases the surface friction also increases; this increased friction causes the object to slow down and stop quicker and therefore in a shorter distance. Conclusion and Evaluation The formula for kinetic energy is: Kinetic energy = mass x velocity squared. As the kinetic energy is a constant, the line of best fit is not a straight line because of the velocity squared part of the formula; this will vary the gradient of the line of best fit. The gradient changes because you are not multiplying the velocity by a constant, but by itself so the larger the velocity, the more the number will increase by when squared. This is why the gradient is steeper at the start of the graph. The basic trend of the graph shows that the distance decreases, at a decreasing rate, as the mass increases. This is what I predicted would happen, and it was correct. I am pleased with my results and feel that they are as accurate as I could make them. I measured the distances to the nearest half centimetre because this was an appropriate degree of accuracy and made sure the ruler was in the correct position before taking each reading. If I did this experiment again, I would perhaps investigate more than one factor, and find out the effect they have on each other. For example I could investigate how far an object travels when propelled of an elastic band along an oiled or greased surface. Also I would investigate more weights so that my line of best fit is more accurate on my graph, I might also extend the range of weights to see if this made any difference. My percentage error was 14%, I worked this out using my expected table of values and my actual table of values, I used the formula Percentage error = (value – expected value / expected value) x 100. I had one anomaly whilst collecting my results, so there must have been a factor which affected this result when I was doing my experiment. This was probably a human error of misreading the length on the ruler; however it could have been any of the factors explained on the first page. Finally, I am pleased with my results and overall experiment and I feel I produced an accurate set of data.

The Confederate and Union War - 1127 Words

What did the Union soldiers believe they were fighting for? What did the Confederate soldiers believe they were fighting for? According to the text on a larger scale, both the Union soldiers and the Confederate soldiers had stirred feelings of patriotism while fighting the war. They both thought that when they were enlisted that it would be a short war, which wasn’t so true after all. To clearly answer the question at stake, the Union soldiers thought they were fighting to preserve the feral union. They wanted to restore what the text referred to as the shattered nation as well as invade and conquer an larger area than wester Europe. The Union soldiers actually were seemed to be favored more when in comparison with the confederate soldiers. Over 2 million men served in the Union Army. However, as the war went on and the emancipation proclamation became more popular, it was believed that the Union soldiers felt as if they were fighting for the purposes of freeing slaves. This m ade the Union want to defeat the war even more and most of them didn’t even possess any military experience. The Confederate Army on the other hand had 900,000 soldiers. There were a census of 9 million people actually living on the confederacy and 3.5 million of them were slaves. As stated above, the Confederate soldiers had a lot of feelings and anticipation towards this war. They figured that they were fighting for patriotism as well as fighting for rights. They wanted to fightShow MoreRelatedThe War Of The Union And Confederate Side During The Civil War1775 Words   |  8 PagesOne of the few newspapers to act like Switzerland received a huge amount of backlash for doing so. The Republican paper did not succumb to the Union or confederate side and instead advocated for both sides, since the two editors of the paper had different views, but the public was not pleased with this decision. â€Å"The general public deemed it weakness and ‘a sign of duplicity’ to publish articles advocating both sides of the issue and dubbed the paper ‘the swill tub’ (Sachsman, 2014, p. 53). A VirginiaRead MoreDifferences Between Union And Confederate Motives Within The Civil War Essay1705 Words   |  7 Pages Differences between Union and Confederate Motives within the Civil War The Civil War was a time of major upheaval within America. Major issues such as slavery divided the states and threw the nation in all different directions. As Abraham Lincoln was elected into the presidency in 1860, South Carolina along with 10 other southern states began seceding from the union. Their reasoning for secession included those of protecting the institution of slavery and state’s rights. TheseRead MoreThe American Civil War helped to save the nation by rejoining Union Confederate and as result of800 Words   |  4 PagesThe American Civil War helped to save the nation by rejoining Union Confederate and as result of the Emancipation Proclamation, most African American slaves were declared freed men. However, during the American Reconstruction, the lack of political unity was still very apparent as the South saw Reconstruction as being defeated humiliatingly and thus sought vengeance through the slaves it had lose. Although many slaves did receive their freed om, Reconstruction caused an increase in the white supremacyRead MoreThe Battle Of The Civil War1736 Words   |  7 PagesAbstract: As the first major battle of the Civil War the First Battle of Bull Run was an end to the illusions of a quick war and instead offered a first glimpse into the long and bloody four-year struggle the Civil War would become. In this paper the battle and its many repercussions across the political, social and military spectrum of the Union and Confederacy will be explored. Background: With the formation of the Confederate States and the outbreak of hostilities at Ft. Sumter only a few monthsRead MoreThe Battle Of The Confederate Home Front1652 Words   |  7 Pages During the American Civil War, the Confederate home front faced many challenges as the war progressed. While the soldiers of the Confederacy went off to fight in the war, daily life of the Confederacy had to continue. The Confederate community of Richmond, Virginia is an example of a Confederate community that had to continue with the grinds of everyday life. The Daily Richmond Enquirer is a great source to use to understand the events and attitudes of daily life in Richmond. During the month ofRead MoreThe Battle Of Bull Run1514 Words   |  7 Pagesof Bull Run The American Civil War was fought from 1861 to 1865 to determine whether the Union or Confederacy would survive. The fight would take place between the North, called Union states and the South, called Confederate states. The Confederate states wanted to leave the North and South union and stand on their own. The war started on April 12, 1861 when Confederate forces attacked a Union military base at Fort Sumter in South Carolina. The reason the war started at this time was that AbrahamRead MoreThe Civil War : A Building Block Of The Constitution1647 Words   |  7 Pages The Civil War was a building block of the Constitution we have today. If the Civil War would not have been fought, the United States would look very different -- it would be divided, years behind in its addressing of racial issues, and certain Constitutional issues, especially involving states’ rights, would never have been resolved. After decades of heated tensions between the Northern and Southern states over state rights and federal authority, slavery and westward expansion it finally explodedRead MoreUnderstanding The Civil War1710 Words   |  7 Pages Civil War Chris Cowan HIS/155 November 11, 2015 Civil War Understanding the Civil War is very important, to understand the way America has been shaped through out the past couple of centuries. Shelby Foote, a historian, believed that the Civil War defines the people in America. The Civil War was a war involving the North (The Union) and the South (The Confederates) who had different points of view over whether or not slavery was justified. Ultimately around 600,000 Americans lost theirRead MoreThe Confederate Wins and Losses643 Words   |  3 PagesOn April 12,1865 Confederate warships bombed the union at Fort Sumter in South Carolina and this marked the beginning of one of the worst and deadliest wars fought in the world. It was a war that only lasted around four years but yet took 620,000 of our brothers, sisters, and children with it. Families were torn apart, sons had lost their fathers, mothers lost their sons, and whole towns lost every man they had to give. A war that we fought on our land, a war that made brother fight brother, kil ledRead MoreThe United States And The Civil War1565 Words   |  7 Pagesto the history of the United States and the civil war. What would our country be like if the Confederacy won the war? How would our lives be impacted and what freedoms would we have today if that were the case? What if the major Union victories were actually Confederate victories? The following is just an idea of what potentially could have happened if this were the case. There was intense fighting that occurred throughout the United and Confederate States of America ranging from Texas and as far