Managing International Operations Essay Example | Topics and Well Written Essays - 1500 words

Managing International Operations - Essay Example The Six Markets Model is beyond the basic marketing of a product/service. It, in a way, markets the entire organisation as well as the industry rather than marketing merely the product/service. The Six Markets Model aims at categorising the markets to manage the business relationships. Figure 1 briefly explains the categorisation of the markets. Managing relationship is the key ingredient of a successful business. The survival and growth of any business is mainly dependent on the relationship it maintains with its customers, employees, collaborators and competitors. The Six Markets Model, especially the customer market, internal market and recruitment market would make a huge impact on the internal candidates and the global customers as they would assist the organisation in analysing and improving its relationship with them. The customer service model adopted by the organisation determines the strength of the relation the organisation would have with its customers. A customer service model consisting of the following features would be necessary to bridge the gap between the services provided and the services expected by the customer: Getting into the shoe of the customer: The organisation w... Recruitment Markets Designing a method to appropriately select, motivate and train employees Supplier Markets Managing relationships with suppliers and distributors Influence Markets Managing influential sub-markets such as the government regulators, stockholders, venture capitalists and so on Referral Markets Organisation's ability to attract new customers on the basis of referrals given by existing customers (http://openlearn.open.ac.uk/mod/resource/view.phpid=210431) Managing relationship is the key ingredient of a successful business. The survival and growth of any business is mainly dependent on the relationship it maintains with its customers, employees, collaborators and competitors. The Six Markets Model, especially the customer market, internal market and recruitment market would make a huge impact on the internal candidates and the global customers as they would assist the organisation in analysing and improving its relationship with them. Customer Service Model The customer service model adopted by the organisation determines the strength of the relation the organisation would have with its customers. A customer service model consisting of the following features would be necessary to bridge the gap between the services provided and the services expected by the customer: Research: A thorough research into the target market is a must to understand consumer expectation. Getting into the shoe of the customer: The organisation would not be successful in understanding customer's needs just through a survey. It needs to view the service through the eyes of the customers. Develop appropriate services: The services should be developed to fit the necessity as assessed

Literature Critique Assignment Example | Topics and Well Written Essays - 1500 words

Literature Critique - Assignment Example Keung (2009) takes a look at the state of Corporate Social Responsibility in China in the wake of the various ethical challenges facing the business community in China. The arguments of Keung (2009) are based on the surveys that had been recently done in China in order to explore China’s corporate social responsibility issue. Keung (2009) further articulates a notion of business ethics that embraces a model that is in use in Europe and which is becoming popular in China. This report aims to review Keung (2009) that explores the challenges that have hindered the progression of corporate social responsibility in China’s business community critically by assessing the research questions, the research methodology and design, the limitations of the study in context to literature that is available that addresses this same topic. Keung (2009) fits into the chosen area of research because it explores corporate social responsibility with respect to the Chinese business community. This is in line with the chosen project area that deals with the study of the impact of social responsibility implementation to Chinese manufacturers. The article being critiqued aims to unravel the various challenges that face Corporate Social Responsibility in China and development of business ethics in China. The article begins by looking at the moral doldrums that have affected the business and environment in China. It explores issues such as the environmental crisis in Chian that has been caused by the increased use of cola as a source of energy. Labour right issues and product safety issues are also discussed. Product issues like substandard goods, fake products are critically analysed. The first section ends with a look at the culture of profit and the aftermath that it had in China .Keung goes ahead to review the various corporate activities that have been witnessed in China and the factors that have influenced the development of